In a previous review of Rema’s “Heis” album, we noted that the album lacked lyrical depth and sounded relatively rough in terms of production. However, Rema has since provided insights into his creative process, offering a defense for his artistic choices.
Rema’s Defense of His Sound
Rema has explained that his intention with the “Heis” album was to return to the raw elements of Afrobeats. He believes that Afrobeats should primarily be about creating party anthems before evolving into any other sound. According to him, the genre has been losing its original identity, characterized by heavy percussion and simpler musical compositions. Drawing inspiration from MoHits, the ancestor record label from which Mavin and Jonzing Records emerged, Rema aimed to revive this energetic, club-centric style.
Focus on Club Vibes
Rema emphasized that the lyrical content of the “Heis” album was secondary to the overall feeling and energy it would evoke in a club setting. He expressed concerns about the recent trend in Afrobeats, where the tempo and energy levels have dropped, diluting the genre’s original vibrancy. His goal was to create tracks that would energize listeners and make them want to dance, similar to the hits produced by MoHits.
Does ‘Heis’ Capture the MoHits Energy?
To answer whether the “Heis” album successfully brings back the MoHits energy, the response is mixed. On one hand, the production and beats are undeniably infectious. Tracks like “Heheheheh” evoke memories of MoHits mega hits, such as Dr. Sid’s 2010 classic “When We Celebrate.” The album excels in creating an atmosphere that encourages dancing and turning up, thanks to the skillful work of Rema and his producers.
Lyrical Quality and Storytelling
However, when it comes to lyrical quality, the “Heis” album falls short compared to the storytelling prowess of MoHits artists like Wande Coal, D’banj, Dr. Sid, and D’Prince. These artists were known for their ability to weave catchy messages into their songs without being overshadowed by the production. In contrast, the “Heis” album’s production often drowns out the vocals, leaving listeners with primarily one-liners that fail to convey a deeper message.
Future Relevance of ‘Heis’
Rema’s interview with Mehdi Maïzi on the LeCode podcast in France revealed that he may have been attempting to defend a project that, while top-notch in production, lacks lyrical substance. The crucial question remains: will people revisit the “Heis” playlist in 10 years and play the album from start to finish? Only time will tell.
In conclusion, Rema’s “Heis” album succeeds in its mission to reignite the dance floor with energetic beats and vibrant production. However, it falls short in delivering the lyrical depth and storytelling that defined the MoHits era. Whether the album will stand the test of time remains uncertain, but it undeniably offers a fresh perspective on the evolving Afrobeats genre.
