A Career at a Crossroads When an artist’s star power plateaus, the options become limited. At that stage, consistency becomes survival. Releasing music back to back is no longer about strategy or rollout; it is about faith that one record will finally connect deeply enough to change everything. That is the position Magixx currently finds […]
Arya Starr’s New Single ‘All the Love’: A Personal & Intimate Sound After releasing her second studio album last year, Arya Starr has returned with her first single of the year, All the Love. This track showcases a more personal and introspective side of the Mavin Records star. While it may not be the most […]
In a previous review of Rema’s “Heis” album, we noted that the album lacked lyrical depth and sounded relatively rough in terms of production. However, Rema has since provided insights into his creative process, offering a defense for his artistic choices. Rema’s Defense of His Sound Rema has explained that his intention with the “Heis” […]
Ayra Starr has solidified her place as one of the hottest exports from the Nigerian music industry. She burst onto the scene with her debut album “19 & Dangerous,” released under Mavin Records, and has not slowed down since. Her talent, coupled with the support of a strong record label, has enabled her to stay […]
In the ever-evolving landscape of music streaming and record labels, the pressure to deliver hits and rack up numbers has undoubtedly shaped the industry. Artists like Rema, already established in the music scene, face unique challenges in balancing artistic integrity with commercial demands. His latest album, while showcasing some strengths, raises questions about artistic growth […]
The Complex Dynamics of In-House Competition In the intricate world of music, record labels operate as profit-driven entities, steering the careers of aspiring artists. Yet, unlike conventional businesses, the losses faced by musicians extend beyond mere financial setbacks. An artist’s time and relevance can dwindle due to intense in-house competition, a phenomenon that plagues talents […]
Mavin Records is undeniably one of the most successful record labels in Nigeria. Since its inception in 2012, it has produced some of the biggest music stars in the Nigerian music industry, including Tiwa Savage, Rema, and Korede Bello, among others. However, as much as the label has been successful in creating hit songs, the […]
Magixx is a rising star in the world of Afrobeat music, with hits like “Loyal” and “Colors” that have captured the hearts of fans across Africa and beyond. These two songs showcase Magixx’s talent as both a vocalist and a songwriter, but they also feature unique beats that set them apart from other songs in […]
Ladipoe Running: Embracing Afrobeats and making Hits Some time back we at cillacritic had criticized Nigerian Rap musicians for not embracing the Nigerian beat in their song creation. This affected the level of acceptability of their songs by the Nigerian population of music lover. This was because most of them preferred Afrobeats/Afropop songs from singers. […]
Johnny Drille before We all fall Asleep Album Review Before you blow abroad, you have to be a local champion first. That the basic rule any creative person has to take seriously. And Johnny have always had to take this serious especially as his sound is more of a foreign sound than Nigerian. He has […]
