Ihinosen Sensa Greene: Every Garment creates a Memory

Nigerian contemporary fashion is an industry with few players based on the fact that many individuals consider it a field with less demand. And according to the law of Economics, supply is directly proportional to demand hence more indigenous Nigerian Designs is the go-to for most fashion designers. That is not the case for Ihinosen Ighedosa; a Nigerian Contemporary Fashion Designer from Edo State.

You know how a profession chooses you? That is how fashion design chose Ihinosen because even though she is a trained Microbiologist from one of Nigerian’s best private Universities in the place of Covenant University; fashion was her passion. According to her: “I have always had a passion for fashion growing up and whilst in school, I knew I was going to follow this path. I would watch a lot of sewing videos on YouTube and read a lot of sewing books. Some years after graduating I signed up for a 6-month course in Fashion design and garment making at a fashion school in Abuja. I also took an online course in Fashion entrepreneurship and soon afterwards decided to set up the Brand”.

From the above statement, it can be agreed that Ihinosen passion was the major driving force for the Sensa Greene brand. And the brand which has its name coined out of her two names’ prefix and suffix (IhinoSEN IghedoSA); and her favourite colour (green)-have been on a steady rise since 2015. Below are few things that make her and Sensa Greene unique:

A FAMILY BRAND

In a short story of her biggest influence in fashion, Ihinosen reveals that her mum was one of her earliest influence. According to her: “Growing up I was influenced by my mother who had a sewing machine. She was not a seamstress or designer. However, because of the financial constraint she would sometimes buy thrift clothes and try to make it somewhat fashionable. I would sit and watch her work her magic as she turns something old to something different and soon after I started ripping my clothes trying to emulate her. I never really got around to using the machine because I was quite young but I would use the thread and needle to sew it back or make something new. As I grew older, I knew that this is what I wanted to do”.

The above revelation shows that unlike most brands which had been influenced by other factors ranging from lack of employment to seeking new design; Ihinosen and the Sensa Greene are a brand inspired by the bond of family. This drove her not just into any type of fashion design but into the design of Custom Bridal and evening wear allowing her help kick start new homes by creating memories one garment at a time.

FASHION PHILOSOPHY

Fashion Designers are creative artist who operate in a field of art that is broad. A lot of ideas, styles and patterns influences their creativity. In the case of Ihinosen and the Sensa Greene brand, its all about creating designs that are aesthetically pleasing whilst making memories one garment at a time. To adequately create designs with this clear-cut ideology, she and her team of work force that is less than ten had to streamline their niche to manufacturing Custom Bridal and Evening dresses, Wedding dresses, Reception dresses, Bridesmaid dresses, Evening dresses.

Being a strictly female dress brand, Ihinosen and the Sensa Greene brand have been able to concentrate on the purpose of making their clientele look aesthetically pleasing whenever they need dresses for their dates, wedding and general outings.

You can contact them via facebook at https://web.facebook.com/sensagreenebridals/

MAKING SURE THE CLIENT COMES FIRST

Every business deal with stress and pressure from client. In the fashion industry especially in Sensa Greene’s niche, pressure is one thing that comes often. Ihinosen’s approach to client’s pressure highlights that meeting her client’s needs come first. According to her: “first you have to remember that you made a commitment to this client, they paid money to you so you owe it to them to simply deliver what was agreed on.”

Although there are occasions that issues beyond control may occur and falling behind the deadline may happen. Notification are sent to such clients to pacify the client. While apologizing through messages for the delay and sometimes offering discount on their next order.