Joeboy’s ‘Viva Lavida’: A Bold Sonic Evolution
A Matured Artistry and Clear Creative Vision
Joeboy has truly evolved in his craft, and his latest album, Viva Lavida, is a testament to that growth. By working with longtime collaborators Tempoe and Oxygenmix as his primary producer and mixing engineer, respectively, Joeboy ensured he maintained full creative control over the project. This resulted in an album that seamlessly blends various global influences while retaining the essence of Afrobeats.
When SMH (Something Missing) was initially released as a single, it was perceived as an experimental track that lacked a strong vibe. However, when listened to within the context of the full album and after reading Joeboy’s personal notes about the project, his artistic direction and creative process become clear. One of the album’s standout qualities is its fusion of Arabian and Asian sounds into Afrobeats, a feat that Tempoe masterfully executes without overshadowing the genre’s core elements.
Innovative Sampling and Track Structuring
One striking element of Viva Lavida is Joeboy’s approach to sampling. Unlike the conventional use of samples in intros or choruses, he incorporates them in the outros of songs, which is quite rare in Afrobeats. This careful attention to song structure extends to both the intros and outros, an aspect often neglected in contemporary Afrobeats due to the influence of streaming, which tends to prioritize hooks over traditional song structures.
A prime example is Streets Are Lonely, which features an Asian-influenced lead instrument reminiscent of temple music from China or Hong Kong. On the other hand, the opening track, Innocent, exemplifies classic Afrobeats with its use of heavy percussion, including tambourines, blended with Catholic-style pads and subtle Asian instrumental elements.
Track-by-Track Breakdown
Abena This song is deeply rooted in Nigerian sonic heritage. While the sound is distinctly Nigerian, the well-crafted outro adds a unique touch. The track leans towards palmwine music, closely related to Nigerian Kegite Gyration music, yet Joeboy’s collaboration with Tempoe and Oxygenmix elevates it to something entirely fresh.
Magdalene This track draws influence from a fusion of Makossa and Ibibio sounds, a style reminiscent of the Nigerian music scene during Iyanya’s peak years. The addition of an Arabian flute, courtesy of Tempoe, enhances the song’s complexity. The outro, which blends Yoruba Fuji music with Arabian elements, is particularly impressive.
Sunset (feat. Elana Dara) A vibrant collaboration that explores Latin sounds, specifically drawing from Spanish and Salsa influences, Sunset is an Afrobeats track with a global appeal. While not the strongest track on the album, it still showcases Joeboy’s willingness to experiment with diverse musical styles.
Innocent Reflecting on a time when love was pure and untainted, Innocent is an emotionally charged song that explores the nostalgia of romantic innocence. With its percussive-driven production and delicate sound layering, the track is a strong opener that sets the tone for the album.
Streets Are Lonely This song critiques the illusion of abundance created by social media. The phrase “the streets” refers to modern dating culture, where options seem endless but, in reality, the experience often feels isolating. The Asian instrumentation, combined with the Afrobeats foundation, makes for a compelling and introspective track.
Taxi Driver A song about reflection and solitude, Taxi Driver taps into the idea that car rides often provide a space for deep contemplation. The track is a melodic expression of escapism, using the metaphor of a taxi driver as a silent confidant for life’s troubles.
Adenuga (feat. Qing Madi) Joeboy’s collaboration with rising star Qing Madi showcases his appreciation for emerging talent. Madi’s distinct voice complements the track’s energy, and her inclusion on the album highlights Joeboy’s commitment to pushing young artists forward.
Free of Charge (feat. Olamide) Featuring Afrobeats legend Olamide, Free of Charge is a deeply personal track for Joeboy. Growing up in Bariga, where Olamide’s career took off, Joeboy sees this collaboration as a full-circle moment. The song is a celebration of perseverance and artistic growth.
Osadebe A tribute to the legendary Chief Osadebe, this song encourages listeners to stay true to their unique journey rather than succumb to societal pressures. It embodies a philosophical approach to life, emphasizing individuality and self-determination.
Hey Father This introspective track serves as a prayer for divine guidance. With its danceable beat juxtaposed against contemplative lyrics, Hey Father is both a spiritual and rhythmic experience.
Sinner A reflection on human imperfections and the desire for redemption, Sinner acknowledges the flaws inherent in people while expressing gratitude for divine blessings. It explores themes of materialism and the pursuit of true fulfillment beyond worldly possessions.
I’ll Be Okay (feat. Wizard Chan) Closing the album on a hopeful note, I’ll Be Okay is an anthem of resilience. With Wizard Chan’s reggae-infused style reminiscent of Bob Marley, the song encourages perseverance through life’s challenges, echoing Joeboy’s own journey from uncertainty to stardom.
Final Thoughts: A Global Afrobeats Statement
With Viva Lavida, Joeboy cements his position as an artist unafraid to push the boundaries of Afrobeats. His fusion of global sounds—from Arabian flutes to Asian instrumentation and Latin influences—creates a refreshingly eclectic album that remains grounded in African musical traditions. The project demonstrates meticulous attention to detail, from unique sampling techniques to thoughtfully crafted intros and outros, reaffirming Joeboy’s artistic growth and willingness to innovate.
This album is not just a collection of songs; it’s a carefully curated body of work that reflects a deeper understanding of music as an art form. By embracing creative freedom, Joeboy has delivered a project that not only resonates with his core fans but also has the potential to appeal to a global audience. Viva Lavida is a testament to the evolution of Afrobeats and Joeboy’s ambition to take it to new heights.
